I came across this piece of advertising and thought it was a brilliant little idea that does the job in a fun and interactive way. Below is what is written on the above image.
Objective:
To promote the recently opened GBB Beauty Salon in one of the busiest office buildings in Bucharest, to the women that worked in the building, on a minimal budget.
They realised the office was a busy place so they needed something that would attract the attention of the ladies that worked there.
Execution:
They placed special posters in the buildings lobby, the women were invited to tear off one of the hairs and call the number written on it for a reservation.
This is a really wicked way of getting people involved with the design process! I'd love to see more work like this
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