I came across this piece of advertising and thought it was a brilliant little idea that does the job in a fun and interactive way. Below is what is written on the above image.
To promote the recently opened GBB Beauty Salon in one of the busiest office buildings in Bucharest, to the women that worked in the building, on a minimal budget.
They realised the office was a busy place so they needed something that would attract the attention of the ladies that worked there.
They placed special posters in the buildings lobby, the women were invited to tear off one of the hairs and call the number written on it for a reservation.