Decode - at the V&A

An exhibition which is currently running at the V&A is Decode. The exhibition in itself is something different for the V&A as the museum has never held a technology based collection of this stature before. The videos i have watched have given me a few directions to go with that would go nicely with this particular collection however i don't want to be too specific with what design i choose as i want it to work over any medium and really resemble the essence of the V&A

Video capture from Recode by Karsten Schmidt for Decode exhibition identity, 2009.

I've managed to get hold of a few flyers currently for the V&A and am interested to see the colour scheme they are using. It is great to see some bright and vibrant colours and is something to bear in mind when considering my ideas on colour and texture.

Howies End Sting

An end sting we have all looked at is the one above for Howies. The company mainly deal in active clothing for sports such as biking, skating, canoeing etc and have a really interesting range of t-shirts that promotes being active and not conforming to our computer generation. What the designer has done above is use the stitching you would find on jeans and created the outline of the coastline of Cardigan bay where Howies head quarters is and very neatly having the R appear where the exact location of their building is. Brilliant

End Sting Brief

We have each been given a logo to research and create an end sting. An end sting occurs at the end of an advert where the logo appears in an animated form leaving the logo at the end. I have struggled to find examples online as they are part of the advert but the ident above is a similar style with the logo appearing then animating then reverting back to the original logo.

The logo i have been given is the V&A museum in London. The V&A is the worlds largest museum of decorative art and design. It has a mass of collections raging from jewelry, pottery, glass to ceramics and more. The logo was designed by Alan Fletcher and is already a piece of design genius. This makes my task even harder as i love the logo and don't think it needs adapting. Anyway unfortunately I'm not going to get away with that so i have started looking into what type of collections the museum holds and what exhibitions are currently on there to get a sense of direction.