Wednesday, 18 August 2010


From doing abit of research on the empty billboards of Sao Paulo it reminded me of the book NoLogo, written by Naomi Klein. I read this as I began to become interested in the effect of branding and globalization. The book, I found was abit too negative for my liking, I found it hard to 'want to keep' reading as the views felt abit force fed instead of me coming to my own conclusion. However I did find some of the information really interesting and it did open my eyes to what branding has caused and created over the years. I was then able to use extracts of the book in an essay wrote shortly after, where I was able to compare the writing styles and content of the book, which further allowed me to understand the angle the book was written from and really breakdown the content.

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