An end sting we have all looked at is the one above for Howies. The company mainly deal in active clothing for sports such as biking, skating, canoeing etc and have a really interesting range of t-shirts that promotes being active and not conforming to our computer generation. What the designer has done above is use the stitching you would find on jeans and created the outline of the coastline of Cardigan bay where Howies head quarters is and very neatly having the R appear where the exact location of their building is. Brilliant
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