Above is a few quick examples of how some of the adverts may look. we have not been given a deadline for the project so we were unsure whether to develop the idea so i have just mocked a few further examples. The idea behind these are to engage the audience in memories of father/son moments. I have chosen football as a focus as its something most people can relate to.
Another idea we had was to use the grandpa from the simpsons to indicate that most fathers have a father too with statistics underneath.