After a brief chat with Guy about how i can improve the logo and overall idea i decided to look at other ways i can represent london better. This is just an example of a very quick idea.
I like the combination but if you’re having trouble with it try going back in the design process and re-affirming the facts. If its a pasta festival, would it involve people eating pasta (as the logo seems to suggest as it is)? Or would it be more focused on the selling of pasta? If the latter, look for ideas with dry pasta. Or how about mapping all the places in London where pasta is sold? Seeking out more visual representations of London might help too
I like the combination but if you’re having trouble with it try going back in the design process and re-affirming the facts. If its a pasta festival, would it involve people eating pasta (as the logo seems to suggest as it is)? Or would it be more focused on the selling of pasta? If the latter, look for ideas with dry pasta. Or how about mapping all the places in London where pasta is sold? Seeking out more visual representations of London might help too
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