Tuesday, 19 October 2010

Gastrotypographicalassemblage – at the Kemistry Gallery

(Source: Art-o-mart)

I am just journeying home after a short 24hours in the big smoke. While I was popping down to collect the 7x7 books from the printers I managed to squeeze in a quick look at the Kemistry Gallery that is currently exhibiting work by Lou Dorfsman who was the art director of CBS aswell as a fantastic designer.

"The exhibition centres on his most notable creation, the 11-metre wide handmade wooden typographic wall that he named Gastrotypographicalassemblage. Created during an era when designers were both artisans and well-trained communicators, the wall is the largest modern typographic artefact in existence, described by Michael Bierut as ‘an irreplaceable piece of design history.’ With custom type created by Herb Lubalin and Tom Carnase, the wall contains almost 1500 individual characters.

With over sixty original examples of Lou’s art-directed work for CBS, featuring contributions from Al Hirschfeld and Milton Glaser, the exhibition serves to demonstrate Lou Dorfsman’s skill in defining a brand to over 200 million people. Featuring historically significant print spreads and a half-scale two-dimensional reproduction of the wall"

(Source: YouTube | carlmarxer | August 22, 2008)

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