YouTube | dvreclama | August 03, 2007 | Accessed August 2010.
In 2007 Sao Paulo endured a ban that would see all outdoor advertisements banished in a drastic act to clean up the city, which suffered from a crushing gang culture and a mass of poverty. The city was renowned for its commercial stature yet within a matter of weeks from the start of the ban a billboard looked hollow, empty and ignored. This is when Sky took the opportunity to capture some amazing footage of a city empty of adverts. Its hard to believe the sight of so many empty billboards of which all 15 000 have now been removed.
I really like the advert I almost feel sorry for the billboards, its an unusual feeling to look at something which normally is screaming information at you against your will, and feel pitty but its true. I would love to see what other cities, that are so commercially driven, would look like advert free (like New York.. can you imagine)
This is really sad, the billboards look so sad and empty! Loved the video, the song really fits perfectly
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